2025

GENERAL MILLS SOCIAL ADS

This whimsical trio of videos advertises the iconic General Mills cereals that only appear during Halloween.

my process

step one: thumbnailing

I did not have a formal thumbnailing process for my first motion graphics project. I had many ideas about a whimsical trio of social media ads but I did not properly brainstorm on paper.

Instead, I drew my ideas in a notebook at work!

step three: assembly

The first pass of this project was pretty rough. With only a week or two of AfterEffects experience, I was tasked to assemble three 15-second videos in a few weeks. Therefore, my first passes were soulless and inconsistent.

Upon revision, I added sound effects and music, improved animations, made typography comprehensive, and fixed asset quality.